Identity Engine · Real-Time Intent Signals

Advertise only to the players who actually spend.

Gaming Graph is an identity engine built on real-time intent signals from SSP and DSP behavioural data. We resolve who your highest-value players are across every touchpoint — so every impression goes to the right player, not a guess.

3.2×Avg. ROAS lift

−41%CAC reduction

94%Identity match rate

Bot traffic inflating installsLow-intent users burning budgetCan't find your next whaleSurface demographics are uselessCAC keeps climbingROAS plateauingRetargeting your own users
The Platform

One graph. Every signal.

GG synthesizes vast demographic and behavioral datasets to link individual users, households, and devices into a single, cohesive intelligence layer.

Real-Time Activation

Seamlessly push high-intent audiences the moment they qualify. Live on Meta Custom Audiences today, with more platforms shipping soon. No latency. No stale segments.

ACTIVATION

Exclusive Audiences

Access unique, high-intent player audiences built from proprietary behavioral signals that no other platform can provide.

PROPRIETARY DATA

Predictive HLTV

Move beyond surface demographics. AI-driven analysis of your best audiences uncovers your real ICP and surfaces the players who will drive long-term revenue — before they spend a dollar.

AI · ML
Identity Resolution

Persistent identifiers.
Durable signals.

The ecosystem has changed. Our HEM-based engine and cross-match device graph survive cookie deprecation and IDFA limits, giving you a full picture of your players across every fragmented touchpoint.

Device IDsHashed EmailsHousehold GraphBehavioral Clusters
  1. 1Device IDd9b3e8…
  2. 2SHA-256 HEM8f4e2…
  3. 3Household cluster2.3 devices avg
  4. 4HLTV score0.87 confidence
  5. Segment pushed to Meta Custom Audiences
How It Works

From raw signal to live segment in real time.

Live Pipeline Active
Connecting Firehoses...
SSP & DSP EventsConnected
MAIDs & HEM matchedSyncing
94.2%
Match rate
3.2×
Avg ROAS lift
−41%
CAC reduction
Solutions

Built for high-stakes gaming.

GG is purpose-built for the unique acquisition challenges of iGaming and Free-to-Play — not retrofitted from retail data models.

iGaming · Sportsbook · Casino

Find whales before your competitors do.

Regulated markets demand precision. GG identifies high-deposit, high-retention players from behavioral patterns — not post-install guesses — so your UA spend goes to users who actually fund their accounts.

  • Predicted deposit behavior from pre-install signals
  • Household-level responsible gambling compliance
  • Real-time exclusion of known low-intent segments
  • Privacy-compliant activation across regulated geos
Free-to-Play · Mobile Gaming

The top 5% of spenders drive
90% of revenue.

In F2P, finding payers in a sea of non-spenders is the only game that matters. GG's HLTV model learns from your best performers and surfaces lookalike audiences who match their behavioral DNA.

  • Payer prediction from engagement micro-signals
  • Session depth, velocity, and social graph analysis
  • Dynamic segment refresh as player behavior evolves
  • Direct push to Meta Custom Audiences — more channels soon
User Acquisition Teams

Stop guessing. Start scaling.

We built GG to act as a privacy-compliant, real-time bridge directly to the most valuable audiences in gaming. Eliminate the manual CSV uploads and let AI handle the heavy lifting.

ICP Discovery
Instantly surface users who look exactly like your historical top spenders.
Suppression Lists
Automatically stop paying for impressions on users who have already churned or converted.
Continuous Segment Refresh
Your audiences update by the minute as new player events occur in your ecosystem.
Integrations

Live on Meta. More on the way.

GG activates natively to Meta Custom Audiences today. Programmatic, social, and MMP integrations are next on the roadmap.

Meta Ads
+ Custom API
Coming soon
Google DV360
The Trade Desk
TikTok for Business
Snap Ads
Appsflyer
Adjust
Kochava
Singular
Salesforce CDP
Braze
Amazon DSP
LiveRamp

Need a specific platform first? Tell us in the app — we prioritize integrations by demand.

Privacy & Compliance

No PII. Full power.

Data security isn't an afterthought. GG operates entirely on hashed and pseudonymized identifiers, keeping your players' privacy secured while maintaining top-tier ad performance.

Hashed Email Matching (HEM)
Emails are SHA-256 hashed client-side before transmission. GG never sees raw email addresses.
GDPR & CCPA Compliant
Consent signals flow through the graph. Users who opt out are suppressed within 24 hours across all activated platforms.
Post-IDFA Architecture
Built for a cookieless, post-ATT world. Our device graph operates on privacy-safe probabilistic matching.
Data Processing Agreement
Full DPA available. SOC 2 Type II certified. Data residency options for EU and regulated markets.
Data Flow — Privacy Layer
Unique identifiers & MAIDs
HEM
MAID
SHA-256 Hash (deployment server)
Network Boundary
GG Receives (No PII)
f1d2d2f924e986ac86fdf7b…
+ Enriched with Household + HLTV
Segment ID pushed to Meta Custom Audience
Self-serve · Live on Meta today

Find your next high-value player tomorrow.

Create your account, connect Meta, and push your first GG audience in minutes — no sales call required.