AI Identity Intelligence · Real-Time Activation

Start targeting the players who actually spend.

Gaming Graph is an AI-driven identity engine that finds your next high-value player in real time — connecting devices, households, and behaviors to put your ads in front of top-tier audiences that drive real ROI.

3.2× Avg. ROAS lift
−41% CAC reduction
<50ms Segment activation
Bot traffic inflating installs
Low-intent users burning budget
Can't find your next whale
Surface demographics are useless
CAC keeps climbing
ROAS plateauing
Retargeting your own users
Bot traffic inflating installs
Low-intent users burning budget
Can't find your next whale
Surface demographics are useless
CAC keeps climbing
ROAS plateauing
Retargeting your own users
The Platform

One graph. Every signal.

GG synthesizes vast demographic and behavioral datasets to link individual users, households, and devices into a single, cohesive intelligence layer.

Real-Time Activation

Seamlessly push high-intent audiences to all major social and programmatic platforms the moment they qualify. No latency. No stale segments. Sub-50ms push to your DSP.

ACTIVATION

Niche Specialization

Purpose-built for the high-stakes requirements of iGaming and Free-to-Play. Our models are trained on gaming behavioral signals — not generic e-commerce data.

iGaming · F2P

Predictive HLTV

Move beyond surface demographics. AI-driven analysis of your best audiences uncovers your real ICP and surfaces the players who will drive long-term revenue — before they spend a dollar.

AI · ML
Identity Resolution

Persistent identifiers.
Durable signals.

The ecosystem has changed. Our HEM-based engine and cross-match device graph survive cookie deprecation and IDFA limits, giving you a full picture of your players across every fragmented touchpoint.

Device IDsHashed EmailsHousehold GraphBehavioral Clusters
1
Device ID d9b3e8...
2
SHA-256 HEM 8f4e2...
Household cluster 2.3 devices avg
4
HLTV score 0.87 confidence
Segment Pushed to Meta / DV360 / TTD
How It Works

From raw signal to live segment in milliseconds.

Live Pipeline Active
Connecting Firehoses...
MMP Events (Appsflyer)Connected
CRM / HEM UploadSyncing
48ms
Avg activation time
94.2%
Match rate
3.2×
Average ROAS lift
vs. broad audience targeting
−41%
CAC reduction
for iGaming clients, 90 days
94%
Identity match rate
cross-device, post-iOS 14.5
48ms
Segment activation
average time to DSP push
Solutions

Built for high-stakes gaming.

GG is purpose-built for the unique acquisition challenges of iGaming and Free-to-Play — not retrofitted from retail data models.

iGaming · Sportsbook · Casino

Find whales before your competitors do.

Regulated markets demand precision. GG identifies high-deposit, high-retention players from behavioral patterns — not post-install guesses — so your UA spend goes to users who actually fund their accounts.

  • Predicted deposit behavior from pre-install signals
  • Household-level responsible gambling compliance
  • Real-time exclusion of known low-intent segments
  • Privacy-compliant activation across regulated geos
Free-to-Play · Mobile Gaming

The top 5% of spenders drive
90% of revenue.

In F2P, finding payers in a sea of non-spenders is the only game that matters. GG's HLTV model learns from your best performers and surfaces lookalike audiences who match their behavioral DNA.

  • Payer prediction from engagement micro-signals
  • Session depth, velocity, and social graph analysis
  • Dynamic segment refresh as player behavior evolves
  • Direct push to Meta, Google UAC, TikTok Ads
User Acquisition Teams

Stop guessing. Start scaling.

We built GG to act as a privacy-compliant, real-time bridge directly to the most valuable audiences in gaming. Eliminate the manual CSV uploads and let AI handle the heavy lifting.

ICP Discovery
Instantly surface users who look exactly like your historical top spenders.
Suppression Lists
Automatically stop paying for impressions on users who have already churned or converted.
Continuous Segment Refresh
Your audiences update by the minute as new player events occur in your ecosystem.
Integrations

Push everywhere. Instantly.

GG integrates natively with every major social, programmatic, and MMP platform.

Meta Ads
Google DV360
The Trade Desk
+ Custom API
TikTok for Business
Snap Ads
Appsflyer
Adjust
Kochava
Singular
Salesforce CDP
Braze
Amazon DSP
LiveRamp
Criteo
AdColony

Don't see your platform? Contact us — we ship new integrations in under 14 days.

Privacy & Compliance

No PII. Full power.

Data security isn't an afterthought. GG operates entirely on hashed and pseudonymized identifiers, keeping your players' privacy secured while maintaining top-tier ad performance.

Hashed Email Matching (HEM)
Emails are SHA-256 hashed client-side before transmission. GG never sees raw email addresses.
GDPR & CCPA Compliant
Consent signals flow through the graph. Users who opt out are suppressed within 24 hours across all activated platforms.
Post-IDFA Architecture
Built for a cookieless, post-ATT world. Our device graph operates on privacy-safe probabilistic matching.
Data Processing Agreement
Full DPA available. SOC 2 Type II certified. Data residency options for EU and regulated markets.
Data Flow — Privacy Layer
Your Data (Never leaves your ENV)
user@email.com
SHA-256 Hash (Client-Side)
Network Boundary
GG Receives (No PII)
f1d2d2f924e986ac86fdf7b...
+ Enriched with Household + HLTV
Segment ID pushed to Meta Custom Audience
Case Studies

Results that close deals.

iGaming · Sports Betting
−52%
CAC reduction in 60 days

"We were spending $180 CPA on users who never funded. GG's HLTV targeting got us to $86 CPA on depositing players within two months."

Head of Performance, Tier-1 Sportsbook
Free-to-Play · Mobile RPG
4.1×
ROAS improvement, 90-day window

"Our DMP segments were based on demographics from 2021. GG rebuilt our audience architecture from behavioral graph data and we saw ROAS go from 0.8x to 4.1x."

UA Director, Top-10 Mobile Studio
Online Casino · EU Market
94%
Identity match rate, post-ATT

"After iOS 14.5 we lost 60% of our audience signals. GG's HEM graph gave us back targeting precision — and it's fully GDPR compliant for our German and Dutch licenses."

CTO, Regulated Casino Operator
30-minute discovery call · No commitment

Find your next high-value player tomorrow.

Book a demo and we'll show you exactly how GG would rebuild your audience strategy — with your own data.

No spam. We'll reach out within one business day.